Function is winning out over form when both together are not in reach. A lack of content can no longer be disguised by pretty packaging — it first needs substance and weight. Social media has given a voice to everyone and celebrities recognize that people are expecting more than their faces emblazoned on selfies — we want their intelligent support for social issues too. A nod to Vogue, known for its reporting on fashion and beauty, for weighing in this past November on politics — a new direction full of relevance to its female audience.
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