Production

Video for social media

Stock customers need to advertise their brands across mobile devices and social media channels. Learn how to produce genuine, diverse, culturally representative content for vertical video and create the content buyers need — candid subjects, lifestyle with copy space, living wall backgrounds, and digitally rendered animations.

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Production

Always authentic

• Break stereotypes by casting actors of different body types, genders, ethnicities, and abilities.
• Makeup and wardrobe styling should be presentable, relatable, and on trend.
• Tell your stories in lived-in, believable sets and real-world locations.
• Storyboard your scenes on paper first to plan your narratives shot-by-shot.
• Make sure your color grade is neutral but vibrant enough to use without additional color correction.

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Production

Stunningly cinematic

• Light and properly expose your subjects to make them stand out, and frame your shots dynamically and consistently.
• When handholding your camera, use image stabilization to prevent camera jitter. Your movements should always revolve around who or what the viewer should pay attention to.
• A frame rate of 23.98fps and 25fps will always look the most cinematic and natural. Keep your shutter speed double your framerate — for example, 23.98fps and 1/48 shutter speed.
• Always reset your white balance when changing lighting environments.

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Production

Pristine productions

• Make sure you have your location and casting releases and permits signed and filed, and have all copyrighted imagery or symbols removed from your shoot location.
• Play with opposites to increase creativity. For example, bring the indoors outside or the outdoors inside.
• Cut your clips to show the completion of an action. Clips should ideally be around 6-20 seconds long.
• Apply visual effects sparingly when adding them in post to keep your content from aging too quickly.

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