Summer 2022

Bold and bright

Summer offers the greatest reprieve from the global health pandemic’s effects on our lives: When schools close and beaches open, consumers shift their time and attention outdoors. Brands will need seasonally specific imagery to convey a wide range of summer’s pursuits and pleasures.

A season of extremes

There’s something in the sultry summer air that emboldens us to let our personalities shine as brightly as the sun—and consumers are looking to peers, products, and brands that speak with confidence and authenticity.

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Mouthwatering colors and textures

Ground your visuals squarely in the season by working with hues ranging from cooler tones to saturated brights, reflecting the vibrance of summer living and how we stay cool during longer days and nights.

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Color Palette

Free Spirit

A fresh summer color palette designed to evoke a sense of dreaminess and calm.

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Color Palette

Summer Sizzle

A feast of warmer hues and robust earthy tones, reminiscent of a sprawling barbeque under an endless blue sky.

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